Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
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Britt Brouse
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Then we connect with our specialist overseas. … We have a specialist in almost all of the embassies and consulates around the world, and we have a team [of] about 40 strong right now, of specialists who focus on the publishing industry. The value we bring to publishers when they're in that exploratory phase is helping them determine which markets make the most sense for them and how publishing is structured in a certain market. So we rely heavily on the expertise of our specialists in a country, who know what's going to do well in a market. It requires a qualitative response; you really need someone in the market to be able to speak to that.
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