Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
Extra: Can you highlight some of the market research and best practices you will share with attendees at the conference session?
Yatsuhashi: We have about 40 market-research reports that we've come out with in the last two years in what we call our Publishing Market Resource Guide, a booklet that compiles all of our market-research reports for publishers. ... All the market research is specifically focused on the U.S. publisher and how U.S. content does in that [particular] market. It also details some of the challenges [of] exporting … and things that the publisher needs to know, like in this market the English language is not widely spoken and the title needs to be translated, and also who some of the big players are. Some of the market research is a little bit broad, but it's a first step for a lot of publishers … . We also offer customized market studies based upon the needs of U.S. companies.
- People:
- Keith Yatsuhashi