Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
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Britt Brouse
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Extra: What advantages do publishers gain from working with the Global Publishing Team?
Yatsuhashi: I like to tell companies that [we're] your overseas advocate. That's really our mission: to help U.S. businesses. The core of our mission is to assist in matchmaking and increasing company sales. … For larger companies, and even smaller companies that are well-equipped to go international … there are always unforeseen circumstances: The shipment gets stuck in customs, there's a problem with payment. With anything like that, a company should really consider us and realize that they have a friend in the embassy or the consulate [who] they can go [to] if something happens.
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