Buyer's Guide: The Nuts & Bolts of Apps & Ebooks
XML and digital-first production is a heavy investment in both tools and talent, requiring significant workflow overhaul. It may mean investment in XML authoring tools, which allows authors to create their manuscript in an XML editor, or a new CMS that can combine related content to create new titles. "The technology is there," says Mike Rosiak, CMS manager at Elsevier, "But it is really just wrangling the whole workflow to have it done in the right way and with the right care so that your electronic products are of good quality."
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.