Buyer's Guide: The Nuts & Bolts of Apps & Ebooks
A guide to common practices for producing ebooks and book apps and tips for finding the right solution.
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Ellen Harvey
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A<%2Fspan>lthough%20digital%20tech%20has%20been%20transforming%20the%20book%20industry%20since%20the%20CD-ROM%20hit%20the%20scene,%20publishers%20have%20yet%20to%20master%20digital%20books%20the%20way%20they%20have%20printed%20pages.%20Because%20the%20digital%20book%20form%20continues%20to%20evolve,%20publishers%20are%20in%20a%20perpetual%20state%20of%20experimentation,%20testing%20out%20app%20products%20or%20introducing%20interactivity%20into%20their%20ebooks.%20The%20industry%20is%20still%20discovering%20which%20digital%20products%20resonate%20and%20how%20best%20to%20produce%20them.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbuyers-guide-ebook-and-app-technology%2F" target="_blank" class="email" data-post-id="3345" type="icon_link">
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Container apps are the second strategy, which publishers like Atavist and Comixology have pursued. "Container" or "shell" apps deliver multiple pieces of content to the reader and are typically publisher-branded. Cavnar thinks this type of app motivates more app engagement. The added value of new and updated content can also push users to make in-app purchases.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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