Buyer's Guide: The Nuts & Bolts of Apps & Ebooks
Like software, providers are not a cure-all. Without clear communication between publisher and provider, the project could easily derail. MarkLogic's Paul O'Neill recommends publishers do their homework before approaching a provider. "The first thing publishers need to do when looking for a vendor, is learn the vocabulary of ebooks, which is web development." Not only will a better understanding of terminology help narrow down the vendor search, but it will also help publishers better articulate their challenges and goals to vendors.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.