Buyer's Guide: The Nuts & Bolts of Apps & Ebooks
The benefit of working with a provider is that it precludes publishers from needing to invest heavily in software, rework their production process, or reevaluate organizational skillsets. Matthew Cavnar, co-founder of ebook platform Vook, says most publishers simply don't have the bandwidth to take on the expanded roles that come with digital production. "The production, distribution, the sales reporting, the analytics—all of these pieces need to be handled." Providers have the expertise to do this, and that can be a huge help for publishers still experimenting with new digital products.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.