Buyer's Guide: The Nuts & Bolts of Apps & Ebooks
A guide to common practices for producing ebooks and book apps and tips for finding the right solution.
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Ellen Harvey
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A<%2Fspan>lthough%20digital%20tech%20has%20been%20transforming%20the%20book%20industry%20since%20the%20CD-ROM%20hit%20the%20scene,%20publishers%20have%20yet%20to%20master%20digital%20books%20the%20way%20they%20have%20printed%20pages.%20Because%20the%20digital%20book%20form%20continues%20to%20evolve,%20publishers%20are%20in%20a%20perpetual%20state%20of%20experimentation,%20testing%20out%20app%20products%20or%20introducing%20interactivity%20into%20their%20ebooks.%20The%20industry%20is%20still%20discovering%20which%20digital%20products%20resonate%20and%20how%20best%20to%20produce%20them.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbuyers-guide-ebook-and-app-technology%2F" target="_blank" class="email" data-post-id="3345" type="icon_link">
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For any of these ebook solutions, publishers need a plan in place. Technology solutions aren't a strategy but rather the tools needed to execute strategy. "Don't come to these solutions thinking they will deliver you an audience," says Cavnar. "Come with an audience and find the right solution for them."
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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