Sparking the Interest of Young Readers
Candlewick Press President and Publisher Karen Lotz talks about the new Candlewick Sparks early-reader series, the company’s unique ownership model and other efforts at continued success in a ‘volatile’ market.
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The name for the series was a topic of great debate. “Sparks” felt like the right choice because the books are meant to ignite a love of reading and light the way for early-fiction readers. Because each book at Candlewick is published individually––even if it’s part of a series––it made sense for “Candlewick” to be a part of the series name. The authors, illustrators and characters of our Sparks titles vary, so Candlewick is the common element that ties all the books together.
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Janet Spavlik
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