Sparking the Interest of Young Readers
Candlewick Press President and Publisher Karen Lotz talks about the new Candlewick Sparks early-reader series, the company’s unique ownership model and other efforts at continued success in a ‘volatile’ market.
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● How did the new Candlewick Sparks series for early readers come about? What was the goal behind creating a series bearing the Candlewick name?
Lotz: Candlewick Sparks has been in the works for some time. We were encouraged by the warm reception that our “Mercy Watson” early readers received from booksellers, educators, parents and kids, but the real momentum to start the series came from our authors and illustrators who were excited to create early readers. … At this particular point, we felt we had enough critical mass to enter the more traditional side of the genre with some flair and innovation.
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Janet Spavlik
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