Sparking the Interest of Young Readers
Candlewick Press President and Publisher Karen Lotz talks about the new Candlewick Sparks early-reader series, the company’s unique ownership model and other efforts at continued success in a ‘volatile’ market.
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● With children’s books, Web sites that complement the book titles seem particularly important because children are so eager to be engaged on the computer. How is Candlewick using the Web to complement its titles and further engage its
readers?
Lotz: One of the ways we’ve been promoting our titles at Candlewick that has been particularly successful is to create in-depth, behind-the-scenes interviews with the authors and illustrators of our books. These “shorts” can be distributed [in] a number of ways, including on disk, via our own Web site, via podcasts, in conjunction with not-for-profit organizations, and through online retailers.
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Janet Spavlik
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