Sparking the Interest of Young Readers
Candlewick Press President and Publisher Karen Lotz talks about the new Candlewick Sparks early-reader series, the company’s unique ownership model and other efforts at continued success in a ‘volatile’ market.
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● Candlewick has experienced impressive growth in recent years. To what do you attribute this growth?
Lotz: Candlewick has had double-digit sales increases the last three years: 39 percent in 2004, 41 percent in 2005, and 13.9 percent in 2006, with sales close to $58.9 million. We’ve also grown from 44 titles and six employees when we were founded in 1992 to 220 titles and 88 employees in 2007. Although the growth rate of our traditional trade business has slowed down in 2006 to 2007, in 2008 through 2010, we will be launching some new business initiatives that we hope will carry us into new channels with the same welcome we’ve received for our expanded publishing program.
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Janet Spavlik
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