Editor's Note: Cruise Altitude
It makes me wonder how Morton's book would be launched today.
It also makes me wonder when we'll see the first book claiming to have the inside story of Tom and Katie's split. Will it be from a major imprint? A fly-by-night publishing house? A self-published tome? Or even a "bookazine" produced by, say, People or Us Weekly? It almost goes without saying that it will be an ebook. But will it have DRM? I'm sure the industry experts interviewed in our excellent, Peter Beisser-penned cover story (p. 12), "Read Free or Die!" examining the current debate about ebooks and DRM would have plenty to say about that.
It all speaks to how very much everything we do in publishing has changed in four short years. How would you market such a title in today's marketplace? Email me at the address below (or comment online) and I'll share some of your answers in Publishing Business Today, our daily email newsletter (bookbusinessmag.com/newsletter).
Welcome Wagon: It's my pleasure to introduce Book Business' new content director, Lynn Rosen. Lynn is a publishing vet with lots of experience in just about every publishing role you can imagine: author, editor, agent, educator and, as she details in her own introductory note on page 6, bookseller. What's clear in the short time she's been with us is that she's got a passion for books, and the business of publishing them. In her role, she'll lead Book Business, our sister publication Publishing Executive, and our live and virtual Publishing Business Conferences. We're excited to have her on board. I think you will be, too!