Editor's Note: Cruise Altitude
Changes in publishing, seen through the lens of Tom Cruise and Katie Holmes
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Brian Howard
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With a campaign based around scoring pre-sale print, television and radio interviews and then running a full-page in the New York Times the day it hit shelves, St. Martin's kept it simple, and was rewarded.
It's funny how book marketing has changed in those four years. Something that struck me from that piece was a line I wrote:
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Brian Howard
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