Editor's Note: Cruise Altitude
Changes in publishing, seen through the lens of Tom Cruise and Katie Holmes
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Brian Howard
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"The marketing plan wasn't particularly complicated or newfangled—no blogs, social networking or viral video here—but it was well-considered and deftly executed."
It's hard to imagine any title, especially one of this magnitude, launching today without a Facebook page, Twitter campaign (and how quaint that we called it "social networking" back then), author blogs, online assets and video, and all other manner of digital marketing. (And if our E-marketing Strategy columnist J.S. McDougall had anything to say about it, a content-marketing campaign, rather than traditional advertising, would be employed; see p. 28).
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Brian Howard
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