Cover Up
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• DO keep your audience in mind. For example, children's books have unique criteria. You can forget about applying a decorative UV to a children's title. That's a big "no-no," because safe and non-toxic materials are an absolute pre-condition for kid's books.
• DO budget for turnaround times. Special items usually require special lead times. There's no sense in designing for a material that won't be available for six weeks, unless you budget for that turnaround.
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