Cover Up
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While lenticular printing is being used effectively on covers of books and magazines, it's always a tip-on. Now imagine a lenticular substrate so thin it can be used as an entire cover, like a silky skin flowing over the front, back, and spine.
Visualize a magazine logo and other text spinning, swirling, moving around the cover; or a back-cover advertisement with animated headlines and copy, changing colors, morphing fonts. Picture visual elements in a three-dimensional space, without the unsightly artifacts associated with holograms.
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