Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
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Extra: What is the creative process of developing and shooting each author’s video?
Benedetto: [HarperCollins’ public relations and marketing departments] send over 10 questions. We’ll let the author read the questions. If the author wants to add something, they can. We really don’t talk about … the look of the video. I think it’s a learning curve. … We turn around a video in a couple of hours.
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- HarperCollins
Peter Beisser
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