Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Extra: Why was video so important to HarperCollins?
Allessi: … Consumers crave video. All the observation supports that. [Brian] thought that this is something we’re going to need. Harper is pretty good with figuring it out themselves and not outsourcing. … It was, “Let’s create a lot more video.” Another huge motivation is that we know how frequently authors are in the building. … If authors find themselves in New York City, we can very conveniently and in a timely, efficient way ask them to be part of our effort.
0 Comments
View Comments
- Companies:
- HarperCollins
Peter Beisser
Author's page
Related Content
Comments