Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
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Extra: From a publicity and marketing standpoint, how will the video content created in the studio be used on the Web?
Allessi: We actually believe in turning the video back over to the marketing and publicity and our online teams. They know the author and the book the best. … Marisa is going to extract the most interesting and intimate answers from the authors. I’m going to make sure that this runs smoothly and efficiently. Marisa passes it to the online group. The marketing team will put it wherever they want to.
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- HarperCollins
Peter Beisser
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