Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
Extra: What were the first few steps that were taken to pull this in-house studio initiative together?
Ana Maria Allessi: [HarperCollins new President and Chief Executive Officer] Brian Murray had seen The Wall Street Journal studio down at the Journal offices. He asked me, because I run the audio studio, to go down and see if it made sense to do something similar. Two former offices here have been turned into the studio. We mimic [the Journal] very closely …. It was really an interesting experience for me because it involved a lot of different departments—from IT [and] building management, to the electricians, I worked with all our office coordinators. The most challenging thing was relocating the offices. …Brian had me on a tight deadline. He asked them to do it in four months. It was a big push to make an April 1 deadline.
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- HarperCollins