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FLEXING YOUR CtP MUSCLE
In addition to fast turnarounds, a CtP workflow gives publishers a sense of flexibility in where they can take their business. Outside of contractual obligations, a CtP workflow allows a publisher to move its job among several printers more easily, based on a given situation.
"We're not as locked in to a printer, particularly on reprints and revisions," says Steve Johnston, purchasing manager for The National Underwriter Co., publisher of insurance books, in Erlanger, Ky. "It gives us much more flexibility on second printings or version changes."
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