Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
Understanding that data and making smart bets based on it is a whole other set of tools. Part one is figuring out how to get the data and reliably track it. Part two is determining whose job it is in the organization to understand what's predictable from the data collected. What they learn from A/B testing and monitoring these results can affect title acquisition, advertising, and even negotiations with the distribution channels. It has a lot of potential purposes.
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