Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
The challenge that comes with that is publishers' names are not known like General Motors or HBO. These are highly identifiable brands. Are consumers buying these stellar brand names that you and I know-Simon & Schuster, HarperCollins, etc.-or are they buying just by the author? If they just purchase by author, it crimps the publisher's ability to introduce new authors. The real dilemma in direct sales is, "What is my brand?"
0 Comments
View Comments
- People:
- David Lipsey
Related Content
Comments
%0D%0A%20%20Following%20David%20Lipsey,%20partner%20at%20Optimity%20Advisors<%2Fa>,%20shares%20his%20insights%20on%20the%20year%20to%20come%20in%20publishing.<%2Fem>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fdeepening-consumer-insights-takes-priority-book-publishers-2015%2F" target="_blank" class="email" data-post-id="2017" type="icon_link"> Email Email
0 Comments Comments