Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
Do you think that direct selling is a viable strategy for publishers?
I think it is a critical area of exploration and investigation. The disruption that has come into the market through Amazon, and the disappearance of traditional supply chain partners, has led to a lack of data coming back to publishers about their consumers. That lack almost demands that publishers consider selling directly.
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