Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
Are you optimistic about the future of the book industry?
Yes, I am optimistic about the future of the book industry. I think the explosion of digital devices has provided a tremendous opportunity to further the reach and consumption of books. I think the increase of mobile and internet access globally will have a tremendous impact on the book industry and I would be aiming every day to understand which developing countries are improving bandwidth and digital access because there will be a huge demand for content in those regions. I think that future is bright for tapping these emerging digital readers.
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