Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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The Religion Bandwagon
It is the nature of publishing that when larger publishers see the success that a title like “90 Minutes in Heaven” can generate, they instinctively want a piece of that pie.
“Our biggest challenge lately is to overcome the perception within the Christian-author community [that] New York publishers [are] the ideal vehicle to reach their readers. …” Baker says. “Our company has been dedicated exclusively to this task since the Great Depression, so we’re disinclined to forfeit our home territory to a larger house with fleeting or exclusively commercial interest.”
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Jim Calder
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