Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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Baker’s divisions—Revell in particular—have been taking advantage of marketing opportunities on the Internet in the form of webcasts. (You can view a free webinar featuring several of Revell’s efforts, among others, at BookBusinessMag.com.)
It also just launched in March a new blog site, Emersionbooks.com—the first blog site among Christian publishers, according to the company. The blogs introduce Baker’s partnership with Emergent Village on emersion: Emergent Village Resources for Communities of Faith, including a line of books.
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Jim Calder
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