Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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Keeping an Eye on the Internet
Baker seems fairly certain that his company isn’t losing many readers because of the Internet. He says he doesn’t feel threatened by e-books and that they are unlikely to either supplant book publishing or significantly enhance it.
“With all the fanfare around new media, we overlook the capability of the printed book to outlast other trends. There is nothing particularly sacred about wood pulp; this is a reflection of human behavior more than [medium],” he says. “By nature, book buyers are tenaciously loyal to the printed page; other media has only marginal impact on this preference.”
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Jim Calder
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