Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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Through the blog site, the company aims to engage the audience in conversations about the books, and encourage them to share information about their faith and lives—in other words, to develop communities.
“Book publishing is a service of community-building between authors and their readers. The use of technology … may brilliantly serve that purpose, but not supplant it,’ says Baker. “Publishers who generate books would do well to keep that focus. The readers who continue to buy books, in spite of other media options, are the group that we most need to impress. Poor writing in a sophisticated electronic format is still only that: poor writing. If we produce good quality books, the rest of our activity here is simply support.” BB
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Jim Calder
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