Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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However, the company has been increasingly using the Internet successfully as a marketing channel, and Baker says a shift was necessary.
“We noticed that traditional methods, particularly consumer catalogs, produced weaker results with each passing season. We had to respond creatively or risk losing access to our readers,” he says.
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Jim Calder
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