Ebury's Gillian Green Chats Up the Strategy Behind Launching Digital-First Imprint Rouge Romance
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Brian Howard
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Extra: There are a lot of notions floating around in the conventional wisdom about what an e-book imprint means, some of which are negative (i.e., that the publisher doesn't believe in the books enough to print them or that perhaps the content is of a lesser quality). Rouge clearly has a stable of great authors, and is backed by an esteemed publishing house, but does a publisher consider those notions and, if so, how does she counter them?
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