Ebury's Gillian Green Chats Up the Strategy Behind Launching Digital-First Imprint Rouge Romance
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Feburys-gillian-green-chats-up-strategy-behind-launching-digital-first-imprint-rouge-romance%2F" target="_blank" class="email" data-post-id="5552" type="icon_link">
Email
Email
1 Comment
Comments
As our deputy CEO, Ian Hudson, said recently: "Our aim is to provide readers as much choice as possible by making our books available wherever they want, and in whatever format they choose."
Extra: Rouge has done a number of contests on its website. What is the strategy there?
Green: Romance readers have proven themselves to be very active online so we aim to engage them via our website and social media channels. Competitions, author information and interactivity and discussions are all part of that.
1 Comment
View Comments
E
Brian Howard
Author's page
Related Content
Comments