Kids are paying $1,500 a semester for books, and if somebody could find a way to make publishers happy while giving students a more affordable textbook, then they will be very successful. It's a very hard nut to crack because you have the publishers who are making a killing off of the physical world of textbooks and that doesn't really give them much motivation to move to digital. And the adoption rate for digital on the students' side is still low. If someone can figure out how to incentivize both groups toward digital books I think that will be a hugely disruptive to the education industry.
- People:
- Bryan Batten
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
%0D%0A%20%20Following%20Bryan%20Batten,%20CEO%20of%20subscription%20platform%20Entitle<%2Fa>,%20shares%20his%20insights%20on%20the%20year%20to%20come%20in%20publishing.<%2Fem>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fentitle-ceo-bryan-batten-has-his-mind-mobile-big-data-2015%2F" target="_blank" class="email" data-post-id="2011" type="icon_link"> Email Email
0 Comments Comments