How have publishers' marketing strategies changed in light of the rise of online book buying?
Publishers and retailers need to think a little outside the box in terms of the audience they are going after. How can you find different groups of people that share the interest of reading? Publishers have turned to Urban Outfitters, which now sells a lot of books. That's not a place where you would think publishers would sell books, but they are looking for alternative channels as more bookstores close and we need to do something similar in the digital world.
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- Bryan Batten
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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