What are the biggest revenue opportunities for publishers in the next few years?
You should look at different ways and avenues to sell books. How do you motivate someone to read? I don't have that answer, I wish I did. I think we have to think outside the box and find ways to get books in front of people who aren't seeing them. How do you get someone to read a book versus watching a TV show or watching a movie? Maybe it's finding a way to cross different media outlets. If you enjoyed this movie, take a look at this book. Most publishers are owned by these huge media conglomerations who own the studios, TV networks, etc. I think it would be really cool if someone could crack that nut and connect the content across platforms.
- People:
- Bryan Batten
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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