EPUB 3: A Foundation For the Future
So e-textbooks are kind of leading the charge but it's really the first of a set of use case specializations in these different key industries in publishing. STM is another area that has kind of been stuck with the PDF. We're working with stakeholders in all these different sectors to figure out how we get to a world where EPUB can enable all of this and people can develop tools and services that can be used in all these specialties. So the magazine guys and the education guys and the STM guys don't have to all develop separate tools but rather can leverage tools that can be used across EPUB 3. Frankly a slideshow is a slideshow, whether the slideshow's in a textbook or an e-magazine or an STM journal. There's no reason to have five different ways to make the same slideshow.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.