EPUB 3: A Foundation For the Future
All of that means that in the e-textbook world, it's just not satisfactory to replicate print, or make just a straight text version that reflows, you need to take content to a different level of capability. That's why the EDUPUB initiative is one of the most critical things going on -- because it's one of the cases where EPUB 3 is most directly related to key market requirements on a global basis. On a horizontal global basis, I think education is really going to be the biggest piece of the adoption of what I call next generation digital content.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.