EPUB 3: A Foundation For the Future
How could the comics industry have an impact on book publishers?
The comics guys think a little more creatively about enhancing the experience, because for them it's kind of old hat. Most book publishers in the U.S. are just thinking about, "Well I got this print stuff, how do I get it out on phone or tablet?" And the comics guys are going beyond that to, "How do I create tailored experiences for tablets and phones and what is the range of possibilities from a user experience perspective?" It's being informed more by game development, while thinking about it from a content-centric point of view. So I think comics guys are at an interesting point.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.