EPUB 3: A Foundation For the Future
What do you see on the horizon for publishers in the digital era?
The nature of the content being delivered in digital is going to be changed by the affordances the tables and smartphones offer versus the paper world, and I think we're just at the beginning of exploring what that means. For a novel, I don't think it means much. You can move a novel from print to digital without having to think much about it because it's just words and the consumer can adopt it pretty easily because they know what they're getting. It's kind of like moving from tape to CD. It doesn't really change the experience.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.