EPUB 3: A Foundation For the Future
Who's going to have success in the digital publishing world?
I think that the publishers that are going to be more successful are the ones who run more experiments and see what can stick with consumers and readers and then iterate. To do that, they need a cost-effective platform. You can't do those experiments if you're trying to pay the freight of developing a native app for five different platforms every time you run an experiment. So with HTML5 and EPUB you get a platform that let's you experiment cheaply and iterate and see what works and do more of what works and less of what doesn't work.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.