Gene Therapy: Embracing E-books
The Amazon Kindle
Both the Kindle and Mobipocket (the e-book software package universally used in PDAs, bought by Amazon in 2005) have been designed to make it easy for publishers to get information, to sign up and to submit content, according to Laura Porco, Kindle director and a publishing veteran who joined Amazon eight years ago after an earlier career with MacMillan and Pearson Education. Amazon is eager to add as many titles from as many publishers as possible to its list, regardless of the publisher’s size, she says.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.