Gene Therapy: Embracing E-books
Kindle provides the user with an option to set five different font sizes. Each size, of course, will reduce or increase the number of screen pages, according to its word count. Hence, Kindle uses a location system rather than a page system to identify where you are in the book.
This becomes significant if your content depends on internal cross-referencing (e.g., “see page 42”), or same-page footnotes—these will have to be set up for internal links by the publisher in advance of submitting the file. Similarly, if there are illustrations, they should be embedded in the file where they are expected to appear, and Kindle will locate them within striking distance (hence such phrases as “see illustration above,” etc., need to be modified).
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.