Gene Therapy: Embracing E-books
As with all e-readers, it is up to publishers to determine in advance which titles are suitable for application in a re-flowable format. Also, as Mobipocket is also designed for smaller-screen-size handhelds, it doesn’t offer the screen-size advantages, dedicated formatting and other features of the Kindle. (Check out Andrew Brenneman’s “Digital Directions” column on page 34 for more on design’s significance in digital strategy.)
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.