'Giving It Away': When Free E-books Work and When They Don't
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Lewis said that Harlequin has been doing free promotions for decades, and this year has a significant free e-book and print-book giveaway effort in conjunction with the company's 60th anniversary. The goal, he said, is "to increase awareness of our brand and the amount [and scope] of content we publish." To this end, he said, their efforts have been successful.
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Noelle Skodzinski
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