'Giving It Away': When Free E-books Work and When They Don't
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"I think it's really important to define the business objective of why you're giving it away free and how it's going to help your business," he said.
"The interesting thing about digital sampling," he noted, "is that a lot of people download the digital book, but don't read the whole thing; they read the first chapter and then go buy [the book]."
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Noelle Skodzinski
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