'Giving It Away': When Free E-books Work and When They Don't
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Balis offered a word of caution for other publishers: Free e-books have to have some hook to a causal relationship, either by metrics and traffic increase or an upsell to future products.
Wiley is now exploring offering backlist titles for free to upsell an author's new title, as well as a "try-before-you-buy environment" for mobile.
"Be careful about how you use [free content], but don't be skittish," he said.
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Noelle Skodzinski
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