'Giving It Away': When Free E-books Work and When They Don't
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Free content also is presented in a way that site visitors must click through multiple pages while reading, which Balis said "allows us to monetize other areas of content and create opportunities for advertising."
The lesson learned from this example, said Balis, "Is that despite offering free content in complete, but not identical form, Frommer's is the No. 1 travel site in its category and maintains its market share in travel books."
0 Comments
View Comments
E
Noelle Skodzinski
Author's page
Related Content
Comments