HarperCollins, Goodreads & PRH on How the Book Discoverability Game Has Changed
The other part of the funnel Tribelli is interested in is consumers that are the furthest from a purchasing intent. "These are the people you aren't typically trying to reach in book marketing campaigns," said Tribelli. "I'm excited about the ability to leverage other audiences that we might not be reaching on a day-to-day basis." HarperCollins' partnership with JetBlue -- featuring free ebook samples on in-flight WiFi with options to purchase -- and Chipotle -- the publisher featured stories from their authors on Chipotle cups and containers -- are a few examples of that.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.