HarperCollins, Goodreads & PRH on How the Book Discoverability Game Has Changed
Market to the Non-readers
Peter McCarthy, co-founder of consultancy firm Logical Marketing, argued that marketing efforts must include those high-funnel potential readers. "Hard core readers are a narrow casting that publishers are pretty good at reaching at this point. It's the other people out there who are just living their lives, not looking for their next book to read that publishers need to reach." One thing to consider in this pursuit of the non-reader or occasional reader, added McCarthy, is what people do when they aren't reading. Are they avid travelers, politicians, entrepreneurs? There are books out there that can provide value to these folks.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.